I am just loving the Pantone colour for 2019 – Living Coral. It’s a vibrant mix of pink and orange with a touch of golden undertone. This shade communicates a need for human contact and positivity.
The thinking behind this colour is that we get energy from nature. A statement from Pantone “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”
Pantone traditionally picks the colour of the year in December after extensive research. The company uses movies, art collections, popular travel destinations and other socioeconomic conditions.
Pantone’s color experts at the Pantone Color Institute explore the world looking for new color influences. The Color of the Year selection process requires thoughtful consideration and trend analysis. Over the past 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, from fashion, home furnishing, industrial design to product and packaging design as well as graphic design.
The vibrant colour is said to encourage joyful activity and symbolises our innate need for optimism and playful expression. Various industries are inspired by the ocean reefs at the moment.
Many fashion houses like Fendi, Elisabetta Franchi and Brandon Maxwell have all showcased living coral colour pieces on their catwalks. Fashion Week shows- #SS19 were flooded with this shade.
In Packaging Design
Living Coral is naturally ideal for packaging applications. Warm and welcoming, this life affirming shade invites us to reach out and touch.
Business Card Design
Living Coral is beautifully paired with Aqua – a modern yet playful take for business card design. For a more sophisticated and simple look we like pairing Living coral with black and white.
Wallpaper and Poster Prints
We are really spoilt for choice – Adobe Stock has over 125 million visual images and have partnered with Pantone by offering the Color of the Year collection to inspire any creatives. Living Coral is a great colour for designers and will liven up and energise any wall space with either a poster print or large wallpaper covering. Showcasing Living Coral in any space is guaranteed to turn any space into a WOW factor.
Time to get creative.